Pierce County is located in the western part of Wisconsin, bordered by the Mississippi River to the west and Minnesota to the north. Established in 1853, the county was named after President Franklin Pierce. With an area of approximately 592 square miles, Pierce County is characterized by its rolling hills, fertile farmland, and proximity to the Twin Cities metropolitan area, which has fueled its growth over the years. The county has a population of around 43,000 people, spread across several small cities, towns, and villages.
The county seat is Ellsworth, often referred to as the “Cheese Curd Capital of Wisconsin.” Other notable communities include River Falls, Prescott, and Spring Valley, each offering unique histories, attractions, and outdoor activities. Pierce County’s economy is largely driven by agriculture, education, and small businesses, with a growing tourism sector due to its scenic beauty and recreational opportunities along the Mississippi River.
Cities and Towns in Pierce County
River Falls
Overview of Geography and History
River Falls is the largest city in Pierce County, located on the banks of the Kinnickinnic River. Founded in 1848, River Falls developed as an agricultural and milling town, with the river providing power for the early mills. The city grew significantly with the establishment of the University of Wisconsin-River Falls in 1874, which has since become a cornerstone of the local economy. Over the years, River Falls has developed into a thriving community, known for its educational institutions, outdoor recreation, and scenic beauty.
Today, River Falls is a vibrant college town, offering a mix of small-town charm and modern amenities. The Kinnickinnic River, known for its trout fishing and natural beauty, is a popular destination for outdoor enthusiasts. The city’s historic downtown area is filled with local shops, restaurants, and cultural attractions, making it a hub for both residents and visitors.
City Facts
- Nickname: None
- Area: 6.6 square miles
- Population: Approximately 15,000 (shared with St. Croix County)
- Elevation: 948 feet
- Time zone: Central Time (CT)
- ZIP Codes: 54022
- Area code: 715
Transportation
River Falls is conveniently located along U.S. Highway 65 and State Highway 29, providing easy access to the Twin Cities to the north and east. The city is about 30 miles from Minneapolis-St. Paul International Airport, offering residents access to major commercial flights. Public transportation within River Falls is available through local bus services, and the nearby Amtrak station in Red Wing, Minnesota, provides rail service. The city’s road network ensures smooth travel throughout Pierce County and to nearby communities.
Famous Landmarks
- University of Wisconsin–River Falls: A major educational institution and cultural hub.
- Glen Park: A popular park offering trails, picnic areas, and views of the Kinnickinnic River.
Ellsworth
Overview of Geography and History
Ellsworth is the county seat of Pierce County, located in the central part of the county. Founded in 1862, the town was named after Colonel Elmer Ellsworth, a Union officer during the American Civil War. Ellsworth developed as an agricultural community, with dairy farming playing a major role in its economy. Over time, the town gained recognition as the “Cheese Curd Capital of Wisconsin,” with several local cheese producers contributing to its reputation.
Today, Ellsworth is a quiet, close-knit community that celebrates its agricultural heritage. The town hosts the annual Ellsworth Cheese Curd Festival, which draws visitors from across the state. The community also boasts several parks and recreational facilities, making it a pleasant place to live for families and outdoor enthusiasts.
City Facts
- Nickname: “Cheese Curd Capital of Wisconsin”
- Area: 3.5 square miles
- Population: Approximately 3,300
- Elevation: 1,073 feet
- Time zone: Central Time (CT)
- ZIP Codes: 54011
- Area code: 715
Transportation
Ellsworth is located at the intersection of U.S. Highway 10 and State Highway 65, offering easy access to neighboring towns and the Twin Cities metro area. The nearest major airport is Minneapolis-St. Paul International Airport, about 40 miles to the northwest. Local roadways provide convenient access for residents, while bus services and nearby rail connections offer additional transportation options. Ellsworth’s central location in Pierce County makes it a key transportation hub for the surrounding rural areas.
Famous Landmarks
- East End Park: A local park that hosts community events and outdoor activities.
- Ellsworth Cooperative Creamery: Famous for producing Wisconsin’s beloved cheese curds.
Prescott
Overview of Geography and History
Prescott is a city located at the confluence of the Mississippi and St. Croix Rivers, making it one of the most scenic towns in Pierce County. Founded in 1840, Prescott became an important river town during the steamboat era, with the rivers serving as major transportation routes for goods and people. The city was named after Philander Prescott, an early fur trader and settler. Over time, Prescott transitioned from a bustling river port to a quiet residential community, while still retaining its historic charm.
Today, Prescott is known for its beautiful river views and recreational opportunities, especially for boating and fishing. The city’s historic downtown district features well-preserved buildings from the 19th century, and the nearby Great River Road offers scenic drives along the Mississippi River. Prescott is a popular destination for both tourists and locals looking to enjoy the natural beauty of the region.
City Facts
- Nickname: None
- Area: 2.9 square miles
- Population: Approximately 4,300
- Elevation: 705 feet
- Time zone: Central Time (CT)
- ZIP Codes: 54021
- Area code: 715
Transportation
Prescott is located at the junction of U.S. Highway 10 and State Highway 35, offering easy access to both Minnesota and Wisconsin. The city is about 25 miles from Minneapolis-St. Paul International Airport, making it convenient for travelers. Prescott’s location along the Mississippi and St. Croix Rivers also makes it a popular spot for boating and water transportation. The city is well-connected by road and river, making it easy to reach from surrounding areas.
Famous Landmarks
- Freedom Park: A park overlooking the confluence of the Mississippi and St. Croix Rivers, with an educational center and scenic views.
- Great River Road Visitor & Learning Center: Offering exhibits on the history and ecology of the Mississippi River.
Spring Valley
Overview of Geography and History
Spring Valley is a small village located in the eastern part of Pierce County, known for its scenic location near the Eau Galle River and Eau Galle Dam. The village was founded in the late 19th century and grew as a farming and milling community. The construction of the Eau Galle Dam in the 1940s created a large reservoir, which became the centerpiece of the village’s recreational offerings. Spring Valley has long been associated with outdoor activities, particularly hiking, fishing, and boating.
Today, Spring Valley is a peaceful village that attracts visitors for its natural beauty and outdoor recreation opportunities. The village is home to several parks and trails, and the Eau Galle Lake provides ample opportunities for fishing and water sports. Spring Valley’s close-knit community and scenic surroundings make it a popular destination for those looking to enjoy the outdoors.
City Facts
- Nickname: None
- Area: 2.7 square miles
- Population: Approximately 1,300
- Elevation: 971 feet
- Time zone: Central Time (CT)
- ZIP Codes: 54767
- Area code: 715
Transportation
Spring Valley is located along State Highway 29, which connects it to nearby cities like River Falls and Menomonie. The village is about 60 miles from Minneapolis-St. Paul International Airport, making it accessible for both local residents and visitors. While Spring Valley is a small community, its roadways provide convenient access to the surrounding countryside and recreational areas. Public transportation options are limited, but the village’s road network ensures easy travel to nearby towns.
Famous Landmarks
- Eau Galle Dam and Lake: A man-made lake offering fishing, boating, and hiking opportunities.
- Crystal Cave: A natural limestone cave near Spring Valley, open for tours and exploration.
Plum City
Overview of Geography and History
Plum City is a village located in the southwestern part of Pierce County, nestled in the rolling hills of the Driftless Area. Founded in the 19th century, Plum City grew as a small farming community, with its economy based on dairy farming and crop production. The village was named after the wild plum trees that once grew abundantly in the area. Over the years, Plum City has maintained its rural character, with a focus on agriculture and local businesses.
Today, Plum City is a quiet village with a strong sense of community. The village offers a peaceful, rural lifestyle with access to outdoor activities like hunting, fishing, and hiking. Plum City is also known for its annual community events, which bring residents together to celebrate the village’s agricultural heritage.
City Facts
- Nickname: None
- Area: 1.0 square mile
- Population: Approximately 600
- Elevation: 900 feet
- Time zone: Central Time (CT)
- ZIP Codes: 54761
- Area code: 715
Transportation
Plum City is located along State Highway 10, which provides access to neighboring communities and major highways. The village is about 70 miles from Minneapolis-St. Paul International Airport, offering convenient access for air travel. Local roads connect Plum City to surrounding rural areas, and residents primarily rely on personal vehicles for transportation. While the village is small, its road network ensures easy travel to nearby towns and attractions.
Famous Landmarks
- Plum City Park: A local park offering playgrounds, picnic areas, and a community gathering space.
- Lost Creek Falls: A scenic waterfall located near Plum City, popular for hiking and nature viewing.